Here I want to compare this Oktoberfest logo with this logo I found from www.westislandcleaners.com/ that uses a similar colour scheme but has a completely different feel.
Before I get into the logo analysis, let me first give you a background on just what Oktoberfest is. For those of you who may not have heard of this festival, don’t feel bad. I only learned about is about 4 years ago, back in 2012. If you are thinking that it is the celebration of the month of October, you would be wrong. As a matter of fact, oddly enough, the festival doesn’t even take place in October but rather from around mid to late September up until the first weekend in October which usually ends either on the 1st or 2nd day of the month. The festivities last 17 to 18 days depending on what day the festival ends on that year.
In effect since 1810, this is the biggest celebration of Beer, yes – beer, in the world. I’m pretty sure you didn’t guess that. Where does this all go down? Well if you’re up for a bit of travel, then buy yourself a plane ticket to Munich in Bavaria, Germany and be one of the over 6 million people beer fanatics that come from all over the world to be there. For some, it is a yearly ritual. Right up there with Thanksgiving and Christmas, for many, this is an event not to be missed.
Now that you have a bit of back story, on to the critique and comparison. First, let’s take a look at the WIC logo. Not the best work ever. It is very simple. To the point and rather plain. It’s an acronym but what for. Based on the website I know that it is for a cleaning company. I believe it is called West Island Cleaners. Wait – Yup, that’s it! Ho could I forget? It’s only written about 1200 times. So yeah, it’s just a basic sans serif white font on this mustard colour background that has a gradient added to it from light to dark. In contrast, the Oktoberfest logo is very organic
In contrast, the Oktoberfest logo is a mix between organic and biblical gothic. It has an old world feel to it. It kind of looks like the sort of script font you’d find in a church or something. It is also massive in its presence and makes me thing of the large beer mugs that they serve their beer in at the festival. One other thing this logo is reminiscent of are the outfits everyone dresses up in. Think of a woman yodelling. Her attire would be what I’m talking about. Pig tails and all, for the ladies that is. Men come dressed in their boyish suspenders and shorts.
Another observation I made is on the colours. Reminds me of barley, hops and yeast. Even the little organic swirly bit under the lettering sort of looks like this.
Final conclusions on this is that this is a fun logo in contrast to the sterile uninspiring WIC one but I am grateful for the analysis I was able to do by comparing both.
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